How to make a routine, low-inolvement shopping trip to a convenience store break-out from a sea of sameness?
Use an irreverent tone...
Use an irreverent tone & feature the store and customers in an unusual manner: make the snacking & beverage experience hyperbole, but not impossible. All executions delivered their message with easy-to-enjoy situational humor. Oh and we did it in multiple languages...Habla Espanol?