the cost of tv & radio can be out of reach for some markets & combined with a broad store footprint, we needed to 'drive' our message as efficiently as possible.

...we kept the story ‘moving’.

By using the roadways & transit system, we kept the story 'moving'. Billboards drew constant attention
on the major freeways; Bus kings covered large routes in metropolitan markets; Bus shelters were positioned on street corners…places that often have an ampm convenience store nearby. Furthermore, we used the latest QR code technology on the bus shelters to turn the audience to customers by rewarding them with a sweet coupon offer.